Don't Ignore the Snore!

The campaign focuses on raising awareness about early childhood sleep apnea syndrome among parents and caregivers, targeting screening and early diagnosis. Using the Elaboration Likelihood Model (ELM), it combines eye-catching posters for peripheral engagement and detailed, evidence-based websites for central processing. The campaign seeks to direct parents to tools like the IM SLEEPY questionnaire to assess symptoms. Resources include informative posters, video ads, and a structured online platform to guide early action.