Raising Palliative Care Awareness Amongst Caregivers in Singapore

The campaign focuses on raising awareness about palliative care among caregivers in Singapore, targeting working adults aged 40–59 who care for their aging parents. It aims to address misconceptions about palliative care, and to promote understanding of its holistic approach to improving quality of life. The initiative uses a coffee truck in the central business district, coupled with videos, flyers, and real-life stories, to engage the target audience and foster meaningful conversations. Methods to evaluate the campaign include pre- and post-surveys and tracking participation through registration systems. Key objectives include raising awareness of palliative care amongst caregivers, opening caregivers up to difficult conversations involved with end-of-life planning, providing caregivers with palliative care guidance and resources, and enlisting experts to give additional guidance and reassurance.