SleepBetter Campaign

The SleepBetter Campaign focuses on improving the sleep habits of university students at Singapore University of Technology and Design (SUTD), addressing the widespread culture of sleep deprivation caused by academic pressures, poor time management, and social norms. The campaign includes a tech-driven intervention through an AI-powered SleepBetter app and a video campaign to promote healthier sleep habits. The app provides a guided sleep roadmap, positive reinforcement, and customizable habit-locking features, while the video uses relatable scenarios, role modeling, and engaging storytelling to encourage behavior change. The campaign aims to shift bedtime habits, reduce screen time before bed, and promote pre-sleep routines, with the effectiveness assessed through surveys. It categorizes students into personas such as appearance-conscious individuals, health enthusiasts, and academically driven students to tailor the intervention effectively.